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Re:Event marketing - 2006/02/16 23:01
I always say, if you are going to do something, make sure to do it right.
Instead of trying to do too much, it's better to find out what your target prospect/customer/market wants and focus all your efforts on making sure what you do is successful.
I think it's better to have high turnout at fewer events than low turnout at multiple ones. It is also much better on the staff trying to implement. Plus, the larger and more successful the event, the more sponsors you can attract.
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