nxtconcepts
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Re:Are we in a recession? - 2008/04/14 16:58
Recession? Yes, I think so. Consumers are definitely watching where they are spending their dollars.
Marketers should pay close attention to economy-induced changes in consumer behavior. For some it could be gloom for others an opportunity. For example, the Wall Street Journal reports that only 16% of consumers have firmed-up 2008 summer vacation plans vs. 42% who'd done so by this time a year ago. With the plummeting dollar putting foreign travel out of reach for many, and gas prices making long car trips a thing of the past, close-to-home vacation alternatives such as movie theaters, amusement parks, and sports venues should take advantage of this opportunity.
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DO IT YOURSELF TOOLS 
