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harry m Visitor	What's the secret to a successful site? - 2006/02/16 22:56 How can I make my website more successful?
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Support
Visitor

Re:What's the secret to a successful site? - 2006/02/16 22:57 The simplest way to answer this question is to say, "Let people know it's there!"

In order to be successful in business today you need to market your products and services and stay visible to your customer base. The same should apply once you've committed to having a website.

The web is the only medium where you are engaging your visitors. They have to find you instead of an ad where it finds and annoys them. Keeping your website current, having good content that is useful for visitors, and making it work for you by selling or providing customer service is the best way to get a good return on the money you invest.

Let me back up. Here's my basic list on what you need to have a successful site, in no particular order:

-Make sure it correctly represents your brand (who you are and what you do)

-Make sure it works (No Error 404 pages here)

-Keep copy current, focused, and worthy. Good copy can make or break a website. People go to websites to find information. Fill a need and they will come back (hopefully with money).

-Be there. Nothing is worse than a site that promotes "live help all the time" and then does not answer. On the web people expect immediate answers. If you can't provide them, offer an alternative such as a FAQ section.

-Have a plan. Would you go on a trip somewhere you haven't been without a map? Then why build a website without a plan? What do you want from it? How long will it take you to get there? How does it fit into your business operations?

-Market the darn thing. Put your web address on everything you do both online and offline. Letterhead, phone system, business cards, advertising, press releases, flyers, brochures, etc. Use viral tactics such as search engine listings, meta tags, linking, Tell a Friend, email and more to make it easy for people to find the site.

-Do the right thing. Make a site that is geared towards your customers. If you think it needs Flash but your customers say you don't, then kill the Flash. Ask them what they want, then give it to them.

Could it be any simpler?

Samantha

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Dean Phillips
Visitor

Re:What's the secret to a successful site? - 2006/05/02 21:16 I agree with Samantha's post for the most part, except for one thing...stay away from flash websites. You don't need it. But don't take my word for it, just look at the websites of the Internet's top marketers and you'll notice not one of them use flash. Stay away from flash.

It's also important to test your copy to see if it can be improved. If you're converting 2 percent of your visitors into paying customers, rewrite your copy to see if you can increase your conversion ratio to 3 percent or higher. Never be satisfied. Always test.

In addition, make sure your website is clean and easy to navigate. Also, don't confuse potential customers by promoting multiple products. Focus on selling one product at a time. If you want to sell multiple products, use multiple websites.

Make sure what you're selling is of good quality and offers good value to the buyer. If your product is of good quality and offers good value, they'll buy from you again and again.

Which brings me to my last point. Collect your visitors name and e-mail address. To do otherwise is throwing away a potential goldmine. 93 percent of your visitors will not purchase the first time around. That's why following up is so important.

Yours in profits,
Dean Phillips

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Scharlene
Visitor

Re:What's the secret to a successful site? - 2006/06/24 16:43 will be sure to implement both suggestions from Dean and Samantha via our website upon launch.

We have currently been submitting to the search engines in anticipation of our pre-launch for the first week in July.

We have also set up a member and a guest referral program.

We will be providing a suggestion box to our guests and members to submit additional comments on how we can improve on our site and its content.

We will also be surveying all attendees to our workshops to find out how we can offer better topics in the future or if we should be changing our presentation style etc....

hopefully this will keep our customers coming back for more!

Scharlene
Full Circle Global Mentoring
www.fullcirclementoring.org

Successful Business Owners Mentoring Virtually!

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Support Visitor	Re:What's the secret to a successful site? - 2006/06/27 07:42 Scharlene, I took a look at your soon to be new website. Great concept! A big plus that would make your site unique and valuable to business owners is to have an online networking area. Even bi-weekly topic-led chat rooms. Let us know how the launch works out! With Regards, Samantha
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