support
User
Senior Boarder
| Posts: 11 |  |
|
Re:Free advertising or publicity - 2006/06/14 20:12
Sure.
For area promotions, you can track sales that occur during the promotion itself--or from the coupons you give to participants.
For publicity pieces, one way to measure return is to convert the size of the article or amount of TV/radio air time to what it would normally cost you to purchase that space or time. If a picture is included, multiple your result by four.
A commonly accepted marketing goal is for your unpaid publicity to exceed the value of purchased advertising time or space by 25%.
|
DO IT YOURSELF TOOLS 
