Thursday, July 17, 2008

Thursday, July 3, 2008

A recent Compete survey on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities, and while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organization today, 84% indicate that it will be more important three years from now.

Wednesday, July 16, 2008

According to the Multiplatform Video Report released by Solutions Research Group, an average American consumer aged 12 and older with Internet access now spends 6.1 hour daily with video-based entertainment, up from 4.6 in 1996. Of this 6.1 hours, 63.9% (nearly 4 hours per day) currently comes from traditional Television, including live, DVR and video-on-demand viewing. Video games, web and PC video, DVDs and video on mobile devices account for the balance.

Tuesday, July 15, 2008

The IDC Digital Marketplace Model and Forecast shows total worldwide Internet advertising to be $65.2 billion in 2008, growing to $106.6 billion in 2011.

Friday, July 11, 2008

Nielsen Online recently announced that per person, kids consumed more streams than those over 18, and spent more time watching online video from home. Kids 2-11 viewed an average of 51 streams and 118 minutes of online video per person during the month, while teens 12-17 viewed an average of 74 streams and 132 minutes of online video.

Wednesday, July 2, 2008

Following up on politics following yesterday's Research Brief, a new PEW study reported by Aaron Smith and Lee Rainie, "The Internet and the 2008 Election," shows that a record-breaking 46% of Americans have used the internet, email or cell phone text messaging to get news about the campaign, share their views and mobilize others.

Monday, June 23, 2008

With a little extra data behind the release, the Interactive Advertising Bureau announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008, an 18.2 percent increase over the same period in 2007, and represent the second highest quarter ever recorded, after the 4th Q 2007.

Tuesday, June 17, 2008

OTX, releasing new results from its Teen Topix study, the complex lives of the 13 -17 year old set, found that teens are spending an average of 11.5 hours online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online.