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Thursday, 20 November 2008
 
 
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7 Ways to Send a Better Email PDF Print E-mail
Do people complain that you send way to much email? Do you find yourself in front of a keyboard more than people? It might be time to put into practice Samantha Rufo's, 7 Ways to Send a Better Email. Click on READ MORE to start reclaiming a life with less email today.


7 Ways to SEND a Better Email

Tip 1. Useful Subject Lines:
People scan their inbox by the subject.
It is therefore important that you make your subject rich enough that your readers can decide whether it's relevant.  The best way to do this is to summarize your message in your subject. 
• The subject line should be brief (as many mailers will truncate long subject lines),
• It does not need to be a complete sentence,
• Should give a clue to the contents of the message. 

Tip 2.  Give your reader full context at the beginning:
When you send an email, you're probably deep in thought about something.
Your reader is too, only they're deep in thought about something else.
Even worse, is multi-person conversations.  Messages and replies arrive out of order.
And no, it doesn't help to include the entire past conversation when you reply; it's rude to force someone else to wade through ten screens of messages because you're too lazy to give them context.
So, start off your messages with enough context to orient your reader.  It will save someone’s sanity, some day even your own.

Tip 3.  Clarify your CC’s :
When you copy lots of people, mark out why each person should care.  Ask yourself why you're sending to each recipient, and let them know at the start of the message what they should do with it.
Here’s a bonus.  Doing this also forces you to consider why you're including each person.  If they don’t need to be there, don’t waste their time.

Tip 4. Combine separate points into one message.
Sometimes the problem with email is the opposite—sending 500 tiny messages a day will overload someone, even if the intent is to reduce overload by separating out different thoughts.
Think about this.  If you are holding a dozen open conversations with one person, the slowness of typing is probably substantial overhead. Instead, why not jot down all your main points on a piece of paper, pick up the phone, and call the person to discuss those points. I guarantee you'll save a ton of time.

Tip 5. Edit forwarded messages.
For everyone’s sake, if someone sends you a message, don't forward it along without editing it. Make it appropriate for the ultimate recipient and make sure it doesn't get the original sender in trouble.

Tip 6. Make your e-mail one page or less.
People will give your email 3 seconds.  To catch their attention, make sure the meat of your e-mail is visible in the preview pane of your recipient's mailer. That means the first two paragraphs should have the meat. Many people never read past the first screen, and very few read past the third.

Tip 7.  Understand how people prefer to be reached, and how quickly they respond.
Some people are so buried under e-mail that they can't reply quickly. If something is important, use the phone or make a follow-up phone call. Do it politely; a delay may not be personal. It might be that someone's overloaded. If you have time-sensitive information, don't assume people have read the e-mail you sent three hours ago rescheduling the meeting that takes place in five minutes. Pick up the phone and call.


This review provided by Samantha Rufo, a principal in nxtConcepts. nxtConcepts is a next generation company using innovative ideas, proven marketing programs, and cutting edge technology to help build business. nxtConcepts is also the exclusive distributor of "Wonder", marketing enriched technology that is the equivalent of sliced bread for your business. For more information call 888-215-0820 or 740-815-6925 or email

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