| 8 SEO Tips to Use Today |
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Search Engine Optimization is vital if you have a website. Here are 8 things you can check and fix today to increase who see's your website. 1. Focus on the home page. The home page is the single most important page for search engine optimization. Your home page will need at least 250 words of carefully worded text for maximum search engine effectiveness. In that text, make sure you tell visitors very clearly what you do and what is your web site's objective. This will not only result in a more pleasing experience for your visitors, but will also make it easier for the search engines to evaluate your site. Keywords. Be sure to include the top keywords at least once in the home page text. No more than 14 if possible. 2. Avoid splash pages and frames. Using a splash page with no text virtually assures the web site owner of poor search engine positioning, so avoid them at all costs. Equally bad is the use of frames, which confuse search engines and make indexing of the web site significantly more difficult. Today's browser technologies and the careful use of tables have completely eliminated the need for the use of frames on most Web sites, so avoid this unnecessary complication. 3. Update frequently. Some search engines ranks sites higher if they make frequent changes, so update some of the pages on your site at least every 30 days. 4. Use catchy techniques sparingly. For example, use only one animation on any given page-and be sure to give a good description of the animation in the alt tag. 5. Does it Work? If you use applets or mouse-over scripts, be sure they all work properly. Place banners wisely. Search engines do not favor banners. If you use one, put it at the bottom of the page, where it will have the least impact on search engines checking your site. 6. Limit the number of clicks. Search engines typically index two levels in a web site at the most. If you offer sections, catalogs, or detailed information of any kind, it should be no more than two clicks away (one click is even better). This represents good design as well as good search engine optimization. User studies have found that Web site visitors get lost by the time they have clicked for a third time, and are likely to get frustrated if they haven't found information they want. Need help implementing a new sales or marketing program? We've got two suggestions:
a)
Check out our free marketing templates and tools on this site. There's
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