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They’re Here to Stay & They Affect Your Business- Speech Presented by Samantha Rufo, nxtConcepts at the MSAA Summer Trade Show, Olympia Resort & Conference Center, Wisconsin Monday, August 8, 2005 8:30am-10:00am The Internet revolution is responsible for two of the dumbest names in business. The first is the "Web." The next is the "blog." Most people have heard about blogs (short for Web logs). There are millions of them - with significant marketing, social, political and cultural merit. Blogs offer a new way to communicate with customers. That’s not only more personal, but easier and less costly than ANY other marketing method. Plan to attend this eye opening Midwest Ski Areas Association morning session, to find out how to keep your organization ahead of the competition! Who Should Attend MSAA Area owners, operators, and managers. This program is especially relevant for individuals who have positions with responsibilities such as strategic planning, marketing, sales, advertising, promotion, brand building, and media relations. Why You Should Attend This All About Blogs Program will provide you and your team with applicable, immediately usable marketing skills, including: * What a Blog Is Not and What It Is (What’s with all the jargon anyway?) * Who’s Doing It and How Big of a Thing It Is o Case Study: The Negative Blog Storm that Ruined a Company’s Reputation * Why This Type of Website Will Make a Positive Impact on Your Business * What Makes One Successful? * Concerns (Time, Content, Feedback, Legal) * Getting Started o How you can use a blog (events, press info, photos, ski reporting) o What to write about o How often to write o Monitoring o Resources When Finished, You Will * Have a solid understanding of what a blog is and how it works. * Know how a blog differentiates you from your competitors. * See why customers like them so much & why you shouldn’t ignore them. * Understand how to create, keep, and support a successful blog effort. * Learn from interactive discussions, case studies, and other resources. For more information, call 888-215-0820, visit http://www.nxtConcepts.com or the MSAA Blog for this event at http://msaa.myMarketingGuide.com Samantha Rufo is the President of nxtConcepts, an ideas into action company that specializes in Intelligent Marketing programs and resources that increase profitability. |
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