| January Sales Kick-Start Ideas |
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Have you taken a look at your sales lately? Are you starting the year off strong or sitting back waiting for sales to fall in your lap? Here's 3 suggestions to "kick-start" your sales and marketing that won't cost you a thing (except some time): 1. Give people a reason to buy. Believe it or not, but most people don't think about spending money with you very often. They need encouragement. Specials, packaging, and incentives usually do the job. Some specials you might want to consider for January include: a) Pay One Price. If you have complicated packages or programs, a "Pay One Price" offer can be very appealing to customers. Especially if you are the only one of your competitors doing it. i.e. Pay One Price for a day at... b) Buy Now, Get Something Later. If you are looking to drive traffic to your organization or website, give something away with a purchase now that encourages your customers to buy again sometime in the near future. i.e. Spend $40 today and get $20 in credit to spend in March. c) New. Introduce a new product or service at a "special introductory price" for a limited time of course. d) Loyalty. Develop a program that rewards your current customers for referring other customers to you. Then deliver. 2. Use tools you have at your disposal. Instead of trying something new when you are not sure if it will work, take a quick inventory of what you already have. a) Website. Change it. DAILY! Why? Because people are looking at your site daily. Remember those "reasons to buy" above? Announce them on the web. Use a banner ad to link to a more info page. Use link text on pages to refer to your specials. If you do not have the time or skills to keep your site current, find someone who will. b) Email. Put that customer list to use by reminding your best customers you still exist. One note of warning here...unless you are using an emailing list-server do not send 100's of names out with Outlook or Outlook Express. Starting this month, all the major ISP's (Internet Service Providers) are blocking emails cc'd or bcc'd to 50 or more people at a time. Meaning, they will not go through and you may get yourself temporarily blocked from your ISP from sending or receiving. c) Phone. No, I'm not recommending bothering your customers at home during dinner. But I am recommending you re-connect with some of your bigger customers. Just call to say hi. Most would greatly appreciate it and it gives you an opportunity to let them know you care. d) Feet. That's right. Get up and move around. Network. Let your feet take you to places that your brain says would generate new sales. Maybe it's a trade show. Possibly it's a community meeting. Just get out! 3. Take Action. Just do it! This is where the majority of people fail. They think, they plan (sometimes), they sit around and talk, but they do not TAKE ACTION. Sharks have to keep moving forward to live. Businesses need to keep moving forward with their sales for their livelihood. You don't need to do everything today, but you need to do something everyday. Failure to take action or a risk is the biggest risk of all because you shut off all possible opportunities. So, let's take a poll, shall we? Are you in the group that is going to grab a pen and paper and draft a way to kick start your sales now? OR Are you going to quietly file this away and make a conscious decision to leave money for your competitors to pick up? Need help implementing a new sales or marketing program? We've got two suggestions: a) Check out our free marketing templates and tools on this site. There's ton's of them. You might want to bookmark the site now, you could be here awhile. b) Have someone do it for you, check here for options http://www.mymarketingguide.com/catalog/index.php?cPath=24_32 Want more articles like this? Just become a registered member (it's free) of the myMarketingGuide.com website and you can download hundreds of other articles, templates and more. Don't worry, we respect your privacy. Have a marketing or technical question that just can't wait? Check out our Instant Support Options-- Delivered over the Web: a) Drop Everything Premium Support. $75 (up to one hour of time) We simply DROP EVERYTHING to assist you with your marketing or web problem. Just use our Live Help button on http://www.mymarketingguide.com to get started. Phone support is also available at $150 an hour. b) Same Day Support Option $50 (Up to one hour of time) This works the same way as our Drop Everything support but we will fit you in as soon as we can, but we will get back to you within 24 hours! c) Email Support Option $25 an issue (Upfront payment required) Using this option you can get a fast (up to 48 hours) reply to your How do I...? email. Great for people that want a professional and well researched answer without the hassle of finding it themselves. Other Questions? Call us at 888-215-0820 or drop us a note... |
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