Perhaps you're not ready to outsource some or all of your market planning due to time or budget (lack of).  If that's the case, we still recommend you do something.  Then, you've found the place for the tools to accomplish your marketing initiatives in-house!

You don't know where you're going unless you have a plan. Palo Alto Software's program gives you 100's of samples of do-it-yourself plans, a decision pyramid and functionality to help you complete your own plan on your own time.