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Need a way to communicate with the so called “Gamer Generation”? Try text messaging. Keep reading for the benefits of text messaging and 10 Ways to use it in your marketing. According to John Beck and Mitchell Wade in “Got Game: How the Gamer Generation is Shaping Business Forever”, there are over 90 million “Gamers” aged 34 and under who have grown up playing video games. “Gamers” not only have different social skills, coordination (University of Rochester study found 10 hours of gameplay increases visual processing), and ambition (play to win) but also a completely different language (txt). Gamers developed their own language called “txt”, “txtspk” or “txt talk”. It’s a texting language developed out of a shorthand that was used in early chatrooms on the Internet. It has since exploded in popularity with the use of cellular phones. Text talk is where users abbreviate words to be typed quicker and with less effort. Users abbreviate numbers for words, for example, "4" in place of the word "for", omit vowels, as in the phrase "txt msg", or replace spaces with capitalization, such as "ThisIsVeryCool". For example: Want to translate that? Check out this website. http://www.transl8it.com or use our free “Text Message Translator” template here So how could you use text to market your business? Here’s 10 Ways: 1. Text alerts - Send text news items or newsletters 2. Text clubs - Create a text club that offers members and existing customers special offers, bulletins and unique benefits 3. Text to win competitions - Enhance response to your campaigns by offering text to win prizes that push people to your website. 4. Text-enabled advertising - Drive higher response by offering a text response mechanic to advertising and all direct marketing 5. Text Cross selling - sell across your range of products by offering text quotes to customers 6. Text Up-selling – ‘You’ve purchased a sweatshirt. How about a hat too? It’s cold out there!’ 7. Advisory Texts - Advise your customers on delivery dates, outstanding balances etc. 8. Courtesy/thank you messages - 'Thank you for stopping by today, we look forward to seeing you again' 9. Survey follow-up - 'Don't forget to complete and return our customer survey to be entered into our free drawing' 10. Sales lead generation - 'The new car models have arrived! Call our showroom today and we'll deliver a brand new car to your home for you to test drive' Marketing Benefits # Save time - time to phone 15 customers, 45 minutes approx. # Create massive impact, build customer loyalty -23% of people will show or forward a marketing message to a friend. (Source - Mobile Marketing Association) # Low entry and management costs # Easy to do – only requires is an Internet connection Need help implementing a new sales or marketing program? We've got two suggestions: a) Check out our free marketing templates and tools on this site. There's ton's of them. You might want to bookmark the site now, you could be here awhile. Just become a registered member (it's free) of the myMarketingGuide.com website and you can download hundreds of other articles, templates and more. Don't worry, we respect your privacy. |
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