Do It Yourself SEO (Search Engine Optimization) Web Promotion

 Just follow the steps below.  Use these icons (top right of this section) to create a PDF file, print, or email it for future reference.

 
1. Prepare meta tags
a) Write short description of your business products or services for both webpages & search engines b)  Select keywords describing business products and services
c) Add meta tags to your webpages

2. Register website with major search engines
(List available in the free registered template area)

3. Register website with major directories
(List available in the free registered template area)

4. Register website with regional search engines/directories

5. Register website with niche search engines/directories
a) Identify service related to your business
b)
c)

5. Arrange reciprocal links
a) Identify sites related to your business and ask for reciprocal link
b) Identify related business/professional association websites and ask for reciprocal link
c) Identify local and regional sites and ask for reciprocal links

6. Track and evaluate website usage
a) Review website log reports
b) Identify popular products/webpages and add similar items
c) Identify unpopular products/webpages and rewrite copy
d) Fix bad links, missing pages/graphics

7. Place online classified ads (optional)
a) Identify service related to your business
b)

8. Set-up free banner advertising (optional)
a) Decide if banner advertising meets your needs and suits your company's image   
b) Review various banner advertising services  
c) Select service, register, prepare banner ad  

9. Set-up fee-based banner advertising (optional)
a) Decide if fee-based banner advertising meets your needs and suits your budget 
b) Review various banner advertising services 
c) Select service, register, prepare banner ad 

10. Update other promotional materials    
a) Add web & email address to business cards and other print items
b) Create email signature
c) Set-up auto-responder and message 
d) Create an email newsletter  

11. Send Press Releases
Use the following categories to track on a separate sheet your press releases:    (Press release templates available in the free registered area of this site)

Local Media
a) Newspapers 
b) Television Stations 
c) Radio Stations 

Regional Media
a) Newspapers  
b) Television Stations   
c) Radio Stations  

National Media
a) Newspapers  
b) Television Stations   
c) Radio Stations  

Professional/Business Associations
a) Associations   
b) Newsletters   
c) Magazines   
d) Webmasters 

Other
a) Identify source   
b) Identify source   

Note: We've got hundreds of other marketing tools & templates.  Why not check them out here...

Did you know you could become a VIP myMarketingGuide.com Member and receive a whole year of access to all the templates you would like for only $49 a year.  Plus, you can even request a few of your own!  Go here for details...