What is Sponsorship Marketing?

Sponsorship marketing is typically done for promotional purposes, to generate publicity, or to obtain access to a wider audience than your budget can afford.  Although you may think of corporate sponsorship’s as in-kind donations, that’s no longer the case.  It‘s a booming $11 billion dollar industry according to IEG’s 2004 industry report.

So why aren't you taking advantage of it?  Keep reading for ways to set up a program in just a day.

Sponsorship marketing is done financially or through the provision of products or services to support an event, activity, person, or organization where two or more parties benefit from the arrangement.  The key to building successful sponsorship programs is to match the correct product or service with the people who want to purchase them.

Benefits of Building a Sponsorship Marketing Program

•    Low cost way to create visibility and traffic for an organization.
•    Increased marketing dollars to stretch limited budgets.
•    Inexpensive way to increase sales.
•    Increased loyalty through consistent brand building.
•    Increased pr/media exposure.
•    Way to excite employees and provide incentives to sales representatives.

How it Works

What attracts a sponsor is “eye balls”.  The more people or targeted impressions you can deliver to a sponsor, the more money or services you will be able to attract.  It’s that simple.  

Any organization can start a marketing sponsorship program.  Of course your success will depend on: what your organization does, who your customers are, and how you structure the exposure for the sponsor.  

Organizations Most Attractive to Sponsors

Still not sure if it’s worth devoting time or money to build a sponsorship program?  Then, check out the top five industries (according to IEG) where companies with sponsorship dollars are looking to spend:
•    Sporting events or venues
•    Travel or entertainment organizations
•    Educational or non-profit organizations
•    Art related organizations
•    Web based businesses or organizations with highly visited websites

Get started today ...

...we'll even show you how.  Just download this free marketing template, “How to Build a Sponsorship Program”.  What you'll find inside:

-Seven Steps to Building a Sponsor Program
-Six Steps to Make it Work
-Sample Proposal to Get You Started

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