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The following promotional campaign was designed for a painting company. The goal of this small business was to use a creative offer and a partner to help extend their budget and reach. nxtConcepts , An Interactive Marketing Company was brought in to create the concept, the materials, and the media buys. The client negotiated the partnership.
 paint company design sample PROMOTIONAL DETAIL FORM
MEDIA OVERVIEW Market: Northwest Columbus (Powell, Lewis Center, Delaware, Dublin, Worthington, Hilliard) Targeting female homeowners in new neighborhoods (5 years or less) with household income $75,000 + Methods: Web & Viral Marketing; Door hang flyers in targeted marketing neighborhoods; Advertising in local newspapers; POS in local paint stores; signage: yard signs, fridge magnets, t-shirts Agency Rep: SLR Client: JT Paints, Powell, OH PROMOTION Promotion: Be Guilt Free This Summer (Gift with Quote) Overall Theme: "Don't waste your precious time doing things around the house" Go ahead and do what you'd really like to do; relax at the pool. Let JT Paints takes care of the rest. Specific Executional Details: - Potential new customers that schedule a quote prior to August 15, 2005 would receive a complimentary one day pass to a local fitness/health/pool club.- JT Paints benefits from the perceived value of the promotional tie-in. - Club benefits from the added free exposure to a similar target market using tools (complimentary day pass) that are already available to them. - Need approximately 50 (1) Day Fitness/Pool passes. This is based on the average number of quotes expected to be given during the campaign period and target markets. - Passes would be valid from July 1, 2005 to August 31, 2005. - Club would be provided with a list of customers that received the passes to use for follow up to sell the same customer on a longer term membership. - Club to provide logo and any specific wording for promotional materials. Club will also get a copy of any advertising for their records. - Pool Pass would be given at the time of the project quote. No purchase is necessary from either JT Paints or Club to receive the pass. No other obligations will be required of customer. It is up to JT Paints and the Club to further "sell" the customer on their services. - The www.JTPaints.com website will further detail any of the campaign offer specifics. Start Date: June 1, 2005 End Date: August 31, 2005 Agency Estimated $ Value of Campaign: $10,000 Total Cost to Client: $2,900 RESPONSIBILITY Agency/Client to Provide: Online and offline advertising. Website promotion. Reporting. Information of those in need of campaign specifics. Club/Partner: Logo and other promotion detail, 50 day pool passes, feedback from promotion. ADDITIONAL COMMENTS Campaign successfully increased business 50% during this time period. |
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