Client Case Study from nxtConcepts, Ltd

Betting on Buzz-Wanted Video Contest 

Challenge

•Create offbeat, interactive Web video contest -focus on consumer generated content -target market: teens, twenty-something's and missing men (the 18 to 34 year old men who aren't watching TV)

•Top-of-mind destination resort to go for fun

•Doing something hip, with an attitude, that entertains and builds a competitive spirit.

•Excite advocates to talk about Snow Trails  

 Reaching a Niche

Advertising is out.  Web is in.

About 87% of ages 12-28 go online to send and receive instant messages, play online games, create blogs, download music, and search for school information.
-An average youth between ages 12-17 reports spending 10.3 hours a week with friends doing social activities outside of school
-33% of online teens share their own creative content online, such as artwork, photos, stories or videos 
-22% report keeping their own personal webpage
-30% of teens send photos via their cell phones,
-More than half of young consumers rely on their friends and families for purchase advice, and 65% tell others about products they like.  

Campaign Goals

1.Build relationships to promote the brand image and products.

2.Do something fun that causes people to talk. Do it in a way that's unique and technologically on the edge. 

3.Be flexible.

4.Combine the physical and visual aspects that are so important to skiing or riding onto the web.

5.Work with partners who already have a community of skiers and snowboarders that would be interested in the video contest.  Including sponsors and press. 

Click here to download an Adobe PDF document that details the entire campaign.  Including screenshots, end results, and more.