| 8 Things to Know before Dealing with the Media |
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Working with the Media can give you a great marketing advantage. It can also hurt you if you do not have all your ducks in a row. Do not however, let the media or the thought of doing something wrong with a media person intimidate you. Check out 8 tips for dealing with the media... What will happen if I turn down an interview? It's okay; others will callWill I receive questions in advance? No.What is meant by "off the record"? No such thing.What should I say if I'm asked something about which I'm unfamiliar? "I don't know."Will I get to review a story before it appears in print or on the air? Probably not, but you can offer to review.What should I do if I am misquoted? Ask for a correction if it's serious.How much time will I have in my radio or television interview to get my point across? Figure on no more than 30 seconds.What should I wear to a television interview? Simple, conservative clothing in dark or solid colors, simple makeup, no tinted glasses.Note: Samantha Rufo Need help implementing a new sales or marketing program? We've got two suggestions:
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