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Here's 10 As someone who has been in the mobile marketing space for the last few years and has launched and managed numerous campaigns I am continuously asked "Why should I consider mobile or text message marketing?" What is it?Mobile marketing allows you to be in touch with your audience virtually anytime, anywhere. Compared to traditional methods, mobile marketing represents a more effective, cost efficient and measurable means of building a closer, more personal link between you and your customer.Plus, when mobile marketing is part of a larger marketing plan it enables you engage prospects using traditionally non-interactive mediums. Television, radio, and print can come alive and invite consumers to call, email, or get more info with just a few clicks on their phone. Who’s doing it?The simple answer, everyone. From real estate agents that are replacing expensive house flyers, to restaurants that send out daily specials, night clubs that announce upcoming events, to ski resorts doing instant win contests for lift tickets or season passes; the options are endless.Top 10 Reasons to text1. Low cost, high return – Text messages can cost about a dime a message. Compare that to a direct mail campaign where a stamp is quadruple that. Recent research has also shown that text message marketing has been estimated to be 30 times more effective than traditional advertising.2. Get’s thru – Remember the effectiveness of email marketing before spam? That’s where text message marketing is today. People tend to read virtually every text they get - unlike junk mail, spam or commercials which can be ignored. 3. Little work – the mobile platform software manages the prospect databases, delivers messages, handles all the contest or voting communication and even notifies you instantly of reply messages. Text marketing can be turn-key and most systems do not require any special training whatsoever. See in action, go here. 4. Be in the know - Mobile software platforms (at least the ones we work with) come with painless measurement and fast tracking reports. Captured statistics can include aggregate data like: Polling tallies, Survey results, Total messages sent, Total messages delivered, Total opt-ins, and Total opt-outs. 5. Fast - Unlike HTML email marketing that can take weeks to complete, text messaging uses only a handful or words. Small screens on mobile phones restrict the length of your message. About 160 characters to be exact. That means you can go from concept to roll-out in hours instead of weeks. Perfect for a last minute sales boost. 6. Personal - Which is more personal? A TV with advertising placed 8 feet away or a text message in the palm of your customer’s hand? 7. Sales friendly - Text message marketing enables time sensitive information delivery. You might, if you had a restaurant, want to reach your customers just before lunch hour to promote daily specials on slow days of the week. Two minutes is all it would take. 8. Reach the unreachable - The sweet spot in mobile marketing is the 18-34 demographic, so brands that appeal to this audience can find the right target. Text message marketing is one of the most effective ways to reach this always on the go group. 9. Bring back the brand - Text marketing initiatives have an element that drives people to buy what is offered. You can create incentives for prospects to buy your brand as opposed to generic products or services. 10. Availability - Most people have their phones on from seven in the morning until 11 at night. Very effective for time sensitive messages. Try it out now & get a great deal by sending the keyword GUIDE to 95495  Additional readingMobile Web Best Practices 1.0SMS language Glossary Mobile phone online emulator Mobile Marketing Association myMobileGuides.com For more information about getting an email campaign started, give us a call at 888-215-0820 or click here. |
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