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Tech Trends: Presented Thursday, January 29,SIA Seminar Center
Samantha Rufo, President, nxtConcepts
The youth market increasingly relies on text messaging as a way to communicate. Now it is an effective tool for prompting special offers that lead to sales. This seminar explains how texting can work as an advertising tool that could prove to be a “sure winner” in reaching today’s well informed and well connected youth.
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Watch Marketing Confessions of a Ski Shop Employee: Interview 1 & Interview 2
Mobile or text message marketing offers a new way to communicate with customers. It’s easy, personal and less costly than most marketing methods. This session will explain what it is, how it can be used and how it can differentiate YOU from the competition.
 Samantha Rufo is President of nxtConcepts, Ltd; an Interactive Marketing & Media Company and myMarketingGuide.com. Aside from day-to-day work, she directs the business development, marketing and sales. Samantha started in the ski industry in 1996 as the Marketing & Sales Director at Mad River Mountain, OH where she was an active force in creating integrated marketing and technology programs. In 2004 she transitioned from her management position to President of nxtConcepts. She has successfully managed hundreds of campaigns using both traditional and new media. Campaigns including: targeted loyalty programs, Gen X & Baby Boomer programs, group programs, frequent guest programs, first time programs, joint marketing programs, and internet marketing programs. nxtConcepts is one of the forerunner’s in text message and internet marketing and Samantha is certified as a Google Adwords Qualified Individual and a Yahoo Ambassador.
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