Do It Yourself Radio Advertising

Just follow the steps below.  Use these icons (top right of this section) to create a PDF file, print, or email it for future reference.

1. Determine available budget for radio.
2. Determine best stations and markets to reach your customer demographics.
3. Contact selected radio station(s) to be assigned a sales Representative.
4. Get quotes for air time.  Find stations willing to do trade or promotions.
5. Write copy for either 30 or 60 second spots.
a) Follow overall marketing theme.
6. Find talent to read radio ad copy.
7. Confirm scripts
8.  Select and make an appointment in a recording studio.
9. Select background sounds and music.
10. Edit ads
11. Reserve air time-select days & times.  Sign contracts.  Set up credit terms.
12. Deliver ads to stations.
13. Confirm days and times when spots will run.
14. Receive statement with verification that spots ran at scheduled times.
15.  Verify that all spots were run and charged at the correct rate.
16. Pay invoice.

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